News Letter [Home]
July, 2015

Creating a Vision Board for your Business to enhance Productivity and Performance

Given the relative novelty of the concept of a digital vision board, let us initiate our discussion by first trying to understand what a vision board is and how vision boards can offer your online business a clear sense of direction through enhanced productivity and quantifiable performance.

According to Guy Finley, author of 'The Secret of Letting' Go, "a vision board is a tool used to help clarify, concentrate and maintain focus on a specific life goal. Literally, a vision board is any sort of board on which you display images that represent whatever you want to be, do or have in your life. In our ultra digital age, you can also create vision boards to display on your computer screen and mobile devices… Simply put, we human tend to be a very busy species and constantly bombarded by distractions.

Making use of vision boards serves several purposes, some of which include helping you to identify your vision and giving it clarity, reinforcing your daily affirmations, and keeping your attention on your intentions."

Create the Board

A vision board can help you digitally define your organization's USPs with a view to setting goals and milestones to provide it with a clear sense of direction. Although there is actually such a thing called vision board software, all you need is a page that you can create with any word processing application such as Microsoft Word or Open Office that accepts image content. Graphic savvy entrepreneurs can use Photoshop or a similar application to achieve the same objective. Once you have defined your current status like this:

My company provides a wide range of marketing research services by conducting consumer surveys and research studies

you are ready to establish your short-term and long-term goals through images much like what you would do on Pinterest. By the way, the reason why we do not recommend that you use Pinterest for your vision board is because vision boards generally evolve and revolve around concepts that you might want to keep private at least to a certain degree. For images, you can use pictures of individuals who have played a key leadership role in your industry, images of the corporate offices of the company that is #1 in your niche, pictures of products you would like to eventually bring to market, and other images that either further define your goals or add to them.

Implement your Vision

For many, pictures work better than words which is why vision boards are becoming so popular. Once you have defined your vision, you are ready to articulate a cohesive implementation strategy. One of the way in which you can achieve this objectivity is by conducting an objective assessment of your workplace environment and adding to your roster of tools and applications, those productivity tools such as an office instant messenger that are known to improve efficiency. Your vision board can be a collaborative venture too where your employees and colleagues help you to create your corporate vision, define it and pave the way for timely adoption.

Concluding Thoughts

Don't expect to get your digital vision board right the first time. Like all creative activity, it is unfair to expect that you will achieve perfection and get it right in round one. Tweak your board, draw inspiration from it, and achieve your goals by becoming more focused and productive.